Why Sugar is Addictive

Sugar and Cocaine Produce Same Results in the Brain??

At 250KAL Foods we’re all about redwoman-snorting-doughnutsucing sugar and calories in our cakes & pastries, and for good reason.

Sugar can be incredibly addictive for lots of people, causing the same response in the brain as cocaine according to this video from Nicole Avena!  When sugar is eaten it triggers the release of dopamine in the reward centre of the brain – it’s not difficult to understand why we find it so tempting to go back into the cake tin for another slice.  The quantity of dopamine released when sugar is consumed is much higher than that generated by natural foods. We should all be making an effort to reduce our sugar intake – if you want to find out a little more about the additive qualities of sugar watch and share the following video. http://youtu.be/lEXBxijQREo

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